Privacy Policy

Last updated: April 2026

Who we are

SCENEFX ("we", "us", "our") operates the website scenefx.uk. This policy explains how we collect, use, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What data we collect

• Email address — when you sign up to our waitlist or pre-order notifications.
• Consent record — timestamp of when you gave consent.
• Order data — if you make a purchase via our Shopify checkout (processed by Shopify Inc.).
• Usage data — anonymous analytics such as page views and device type.

Why we collect it (lawful basis)

• Consent — we only email you if you have explicitly opted in.
• Legitimate interest — to improve our website and products.
• Contract — to fulfil any orders you place.

How we use your data

• Send you pre-order updates and launch notifications (only with your consent).
• Process and fulfil orders.
• Improve our website and products.

Who we share it with

• Shopify — order processing and checkout.
• Lovable Cloud (Supabase) — secure database hosting.

We never sell your data to third parties.

How long we keep it

Waitlist emails are kept until you unsubscribe or request deletion. Order data is retained for 6 years for legal and tax purposes.

Your rights (GDPR)

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion ("right to be forgotten")
• Withdraw consent at any time
• Data portability
• Lodge a complaint with the ICO (ico.org.uk)

Cookies

We use essential cookies only to keep the site functioning. We do not use advertising or tracking cookies. See our Cookie Policy for details.

Security

Your data is stored in encrypted databases with row-level security. We use HTTPS across the entire site.

Contact

To exercise your rights or ask questions: hello@scenefx.uk